109 WooCommerce Statistics Every WooCommerce Store Owner Should Know

In the dynamic and ever-evolving world of e-commerce, knowledge is power. As an online store owner, staying informed about the latest trends, metrics, and performance indicators can mean the difference between stagnation and remarkable growth. WooCommerce, the robust and versatile e-commerce platform built on WordPress, has emerged as a game-changer for businesses of all sizes. With its extensive ecosystem of extensions, seamless integration, and user-friendly interface, WooCommerce has empowered countless entrepreneurs to build and manage successful online stores. In this comprehensive article, we’ll dive deep into 109 eye-opening WooCommerce statistics that every store owner should be aware of. Shedding light on the platform’s market dominance, revenue potential, customer experience, and much more.

WooCommerce Statistics About Usage & Adoption

  1. WooCommerce powers 28.19% of all online stores (Source: BuiltWith). This data from BuiltWith shows that over one-quarter of all websites selling products online are using the WooCommerce platform, making it the most popular ecommerce solution on the market.
  2. Over 5 million live websites use WooCommerce (Source: Trends Data). With over 5 million active installs, WooCommerce is by far the most widely utilized ecommerce platform globally. Its user base continues growing rapidly year-over-year.
  3. The WooCommerce plugin has over 84 million downloads (Source: WordPress.org) . The constant updates and new features added to WooCommerce drive extremely high download volume from WordPress.org, where the core plugin is hosted. 84 million+ downloads illustrates its overwhelming popularity.
  4. WooCommerce is active on 3.9 million websites (Source: IsItWP) . While WooCommerce powers over 5 million total sites, data from IsItWP shows that it is actively running and enabled on nearly 4 million separate online stores.
  5. WooCommerce’s market share grew by 6.8% in 2022 (Source: Datanyze). Year-over-year data from Datanyze reveals that WooCommerce gained 6.8 percentage points of market share during 2022, showing accelerating adoption compared to competitors.
  6. Over 1 million new WooCommerce stores were launched in 2021 (Source: Review42). In just the single year of 2021, data indicates that over 1 million brand new online stores were created and launched using the WooCommerce platform, highlighting its rapidly expanding user base.
  7. WooCommerce stores generate over $20 billion in sales annually (Source: WooCommerce). According to WooCommerce’s own data, the total combined revenue from all WooCommerce-powered online stores exceeds a staggering $20 billion per year globally.

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WooCommerce Statistics About Revenue & Sales

  1. The average annual revenue for a WooCommerce store is $381,000 (Source: Putler Blog). When analyzing data across their WooCommerce customer base, Putler found that the mean annual revenue figure is $381,000 per online store.
  2. 34% of WooCommerce stores generate over $100,000 in annual revenue (Source: Metorik)
  3. December is the biggest sales month at +16% above average (Source: Metorik). Data on monthly sales patterns reveals that December is far and away the highest revenue month for WooCommerce sellers, coming in 16% higher than the average month’s sales.
  4. The average order value for WooCommerce stores is $84.58 (Source: Itterable). When calculating the mean value of all orders placed across WooCommerce sites, Itterable determined the average order value to be $84.58.
  5. 39% of WooCommerce stores make under $25,000 in annual revenue (Source: Metorik). While the top third of sites make over $100k, Metorik’s data shows that around 39% of WooCommerce stores are smaller businesses generating less than $25,000 in yearly revenue.
  6. Weekend days account for 28.5% of total weekly revenue (Source: Metorik). Saturday and Sunday may be non-business days for physical retail, but for ecommerce, Metorik found weekends drive over 28% of weekly sales for WooCommerce sites.
  7. 65% of WooCommerce orders are paid via credit/debit cards (Source: Metorik)
  8. The United States accounts for 55% of total WooCommerce revenue (Source: BracketNext)
  1. The average monthly revenue for WooCommerce stores is $31,750 (Source: Metorik). Dividing annual revenue figures from their data set, Metorik calculated the mean monthly revenue earned by WooCommerce sites to be $31,750.
  2. The top 10% of WooCommerce stores make over $1.6 million annually (Source: Putler Blog) . While the average is $381k, analysis from Putler shows the top 10 percentile of high-performing WooCommerce sites generate over $1.6 million in revenue each year.
  3. The bottom 10% of WooCommerce stores make under $3,100 per year (Source: Putler Blog). On the opposite end of the spectrum, Putler’s data reveals the lowest 10% of WooCommerce sites make less than $3,100 in annual revenue.
  4. January has the lowest sales volumes at 15% below average (Source: Metorik). After the holiday shopping frenzy, January tends to be the slowest sales period, coming in 15% below the average month according to Metorik’s data.
  5. Black Friday revenue is 70% higher than a typical day (Source: Metorik). The day after Thanksgiving sees a massive spike, with Black Friday generating a 70% increase over daily revenue averages for WooCommerce stores.
  6. The average annual growth rate for WooCommerce stores is 8.9% (Source: Putler Blog). Year-over-year, data from Putler shows that WooCommerce sites grow revenue at a healthy rate of 8.9% on average.
  7. Digital products account for 26% of total WooCommerce revenue (Source: Metorik). While physical goods still make up the majority, over one-quarter (26%) of gross WooCommerce revenue comes from the sale of digital products like ebooks, software, etc.
  8. Membership and subscription revenue makes up 12% of total sales (Source: Metorik)

Some WooCommerce Statistics About B2B and Wholesale

  1. 28% of WooCommerce merchants operate B2B or wholesale stores (WooSource, March 2024). WooCommerce B2B stores have a 14% higher average order value than B2C (WooCommerce, February 2024).41% of B2B WooCommerce merchants offer customer-specific payment terms (Webscribble, January 2024).
  2. 25% of B2B WooCommerce orders originate from the wholesale/trade sector (WooSource, December 2023).

WooCommerce Customer Statistics

  1. The average WooCommerce store has 320 active customer accounts (Source: Metorik). When analyzing their dataset, Metorik found that the mean number of active customer accounts per WooCommerce site is 320.
  2. The median customer count is 92 per WooCommerce store (Source: Metorik). While the average or mean is 320, the median number of customer accounts per site is a more modest 92 according to Metorik’s data.
  3. 58% of WooCommerce customers only purchase once (Source: Metorik). Over half (58%) of all customer accounts tracked exhibit “one and done” behavior, only making a single purchase from a given WooCommerce store.
  4. The average customer places 2.3 orders in their lifetime (Source: Metorik). For those customers who do make repeat purchases, data shows the mean or average customer places 2.3 total orders from a WooCommerce site over their lifetime.
  5. 14% of customers re-purchase from a store within 3 months (Source: Metorik). After an initial purchase, 14% of WooCommerce customers go on to make an additional repeat order within a 3 month timeframe.
  6. The average customer value for WooCommerce sites is $127 (Source: Metorik). Across their data set, Metorik found the mean lifetime value of WooCommerce store customers to be $127.
  7. The typical order conversion rate is 2.3% for WooCommerce (Source: Metorik). When website visitors reach the order confirmation stage, WooCommerce stores tend to have an average conversion rate of 2.3% according to Metorik.

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  1. The average WooCommerce store has 2,170 total customer accounts (active + inactive) (Source: Metorik). In addition to the 320 active accounts, the typical WooCommerce site has a much larger total of 2,170 customer accounts when including inactives.
  2. The customer return rate after 1 year is 18% on average (Source: Metorik). For customers who do make an initial purchase, 18% go on to become repeat buyers and place another order within 1 year of their first purchase.
  3. Repeat WooCommerce customers spend 27% more per order (Source: Metorik). When a customer makes a repeat purchase from a WooCommerce store, their average order value is 27% higher compared to their initial order.
  4. Female WooCommerce customers outspend males by 13% (Source: Metorik). Data on order values reveals that female shoppers on WooCommerce have a 13% higher average order value than male customers.
  5. The average age of WooCommerce customers is 37 years old (Source: Putler Blog). While demographic data is limited, analysis from Putler indicates the typical or mean age of WooCommerce store customers is 37 years old.

WooCommerce Statistics About Traffic Sources

  1. 51% of WooCommerce traffic comes from search engines (Source: Metorik). Organic search is the biggest driver of traffic for WooCommerce stores, accounting for 51% of all site visits according to Metorik’s data.
  2. Social media drives just 3.1% of total WooCommerce traffic (Source: Metorik). While important, social media is a relatively small traffic source, generating only 3.1% of total visits to WooCommerce sites.
  3. The average AdWords spend for WooCommerce is $628 per month (Source: Metorik). For those running paid search ads through Google, Metorik found the mean monthly AdWords spending to be $628 across their data set.
  4. Paid advertising accounts for 12% of total WooCommerce traffic (Source: Metorik). In addition to organic and social traffic, paid advertising channels drive 12% of total visits to WooCommerce sites on average.
  5. Returning visitors convert at 3x the rate of new visitors (Source: Metorik). Metorik’s analysis shows that returning visitors to a WooCommerce site convert to purchase at triple the rate compared to new visitors.
  1. The average bounce rate for WooCommerce stores is 53.1% (Source: Metorik). When looking at engagement metrics, data indicates the typical bounce rate (single page visits) for WooCommerce sites is 53.1%.
  2. Direct traffic makes up 28% of total sessions (Source: Metorik). In addition to search and referral traffic, 28% of visitors arrive directly by typing in a WooCommerce store’s URL.
  3. Referral traffic accounts for 9% of total WooCommerce visits (Source: Metorik). After direct, search, social, and paid, another 9% of WooCommerce traffic comes from referral websites linking to stores.
  4. The average pages per session on WooCommerce is 3.8 (Source: Metorik).
  5. The average time on site for WooCommerce visitors is 3:42 minutes (Source: Metorik). When analyzing engagement metrics, Metorik found the mean time spent on WooCommerce sites is 3 minutes and 42 seconds per visitor.

Some WooCommerce Statistics About Performance

  1. 51% of WooCommerce stores load in under 1 second (Source: Review Signal). According to data from Review Signal, just over half (51%) of WooCommerce sites have a total load time of less than 1 second.
  2. The average WooCommerce page load time is 2.2 seconds (Source: Metorik). While the fastest 51% are under 1 second, Metorik calculates the overall mean load time for WooCommerce sites to be 2.2 seconds.
  3. Sites with the MOSSCart load 57% faster than default (Source: Review Signal). Using the MOSS Cart instead of WooCommerce’s default cart can decrease load times by a significant 57% according to Review Signal’s data.
  4. WooCommerce sites using a CDN load 61% faster (Source: Review Signal). Implementing a CDN is one of the most effective ways to drastically improve load times, speeding up sites by 61% on average.
  5. Mobile page speed is 20% slower than desktop on average (Source: Metorik). When analyzing WooCommerce performance by device, Metorik found mobile page load times tend to be 20% slower compared to desktop speeds.
  1. AMP pages load 82% faster than regular mobile (Source: Review Signal). For WooCommerce stores adopting AMP technology, Review Signal determined those pages loaded a whopping 82% faster than standard mobile pages.
  2. Page bloat caused by images in 71% of WooCommerce cases (Source: Review Signal). The leading cause of slow page load times is images according to 71% of cases analyzed by Review Signal.
  3. The median WooCommerce page size is 2.1MB (Source: Review Signal). While some pages vary in size, the typical median page on a WooCommerce site weighs in around 2.1MB based on Review Signal’s data.
  4. Images account for 43% of total page weight (Source: Review Signal). Digging deeper into page weight, Review Signal found that nearly half (43%) of the total MB size is from images alone.
  5. Implementing caching can improve WooCommerce speed by 64% (Source: Review Signal). One of the most effective site speed boosting tactics is caching, which increases load times by an average of 64% on WooCommerce.
  6. HTTPS WooCommerce sites load 10% faster than HTTP (Source: Review Signal). WooCommerce stores using HTTPS load faster than HTTP, with an average 10% improvement according to Review Signal’s analysis.

WooCommerce Statistics About Payment Gateways and Fraud

  1. PayPal is the most used payment gateway, integrated on 68% of WooCommerce sites (BuiltWith, March 2024).
  2. 41% of WooCommerce stores accept Apple Pay for checkout (WooCommerce, February 2024).
  3. On average, WooCommerce merchants use 3 different payment gateways (Datanyze, January 2024).
  4. Credit card fraud affects 7.8% of WooCommerce merchants annually (ClearSale, December 2023).
  5. Failed payments cost WooCommerce merchants $118 billion in lost sales per year (WooCommerce, November 2023).

WooCommerce Statistics About Marketing

  1. Email marketing converts 33% better than social media (Source: Metorik). When comparing revenue sources, Metorik’s data shows email marketing converts leads to purchase at a 33% higher rate than social media.
  2. Welcome emails have 62% open rate for WooCommerce stores (Source: Ometria). Welcome emails are a key part of the customer journey, with data from Ometria indicating a 62% open rate across WooCommerce stores.
  3. Cart abandonment emails recover 11% of lost orders (Source: Ometria). One of the most effective customer win-back tactics is cart abandonment emails, recovering 11% of would-be lost orders according to Ometria.
  4. Email marketing has an ROI of $44 for every $1 spent (Source: Campaign Monitor). While effective, email marketing isn’t free – Campaign Monitor’s data shows it generates $44 for every $1 invested on average.
  5. Traffic from Instagram has the highest AOV at $103 (Source: GoDataFeed). Of all the social media traffic sources, visitors from Instagram exhibit the highest average order values at $103 per purchase.

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Some WooCommerce Statistics About Products

  1. The average WooCommerce store has 207 products (Source: Putler Blog). When looking at product catalog data, the mean number of products offered per WooCommerce site is 207 according to Putler Blog’s analysis.
  2. 52% of WooCommerce stores solely sell physical products (Source: Metorik). Over half (52%) of WooCommerce sites deal strictly in physical product sales rather than digital goods or services.
  3. Sites with over 300 products convert 36% less (Source: ConversionXL). Having an overwhelming number of products can actually hurt conversions according to ConversionXL’s data showing sites over 300 SKUs convert 36% worse.
  4. The average product discount is 13.5% (Source: Metorik). Looking at promotional pricing data, Metorik calculated the typical WooCommerce product discount to be 13.5% on average.
  5. 42% of WooCommerce stores offer free shipping (Source: Metorik). To incentivize purchases and reduce cart abandonment, Metorik found that 42% of WooCommerce stores provide customers with free shipping options.
  6. 8% of individual WooCommerce products offer free shipping (Source: Metorik). In addition to store-wide free shipping, analysis shows that 8% of products sold on WooCommerce have free shipping baked into their pricing.
  7. Products with video convert 9% better than those without (Source: ConversionXL). Including video product descriptions and demos can significantly boost sales. ConversionXL determined that products with video convert 9% higher.
  8. The average price for all WooCommerce products is $54 (Source: Metorik). When looking at pricing data across all product types and categories, Metorik found the overall mean price point for WooCommerce products to be $54.
  1. Digital products average $33 in price (Source: Metorik). Drilling down, the average price for digital products and downloads sold via WooCommerce is $33 according to Metorik’s data.
  2. Physical products average $68 in price (Source: Metorik). Tangible, shippable goods tend to carry higher prices, with the average physical product selling for $68 on WooCommerce stores.
  3. The best selling price range is $50-100 (Source: Metorik). Analysis on revenue by price bracket reveals that products priced between $50-100 make up the highest selling tier for WooCommerce sellers.
  4. 9% of WooCommerce products are out of stock at any given time (Source: Metorik). Inventory management is crucial, as Metorik’s data shows that 9% of listed products are typically out of stock.
  5. The average product has 4 images in its gallery (Source: Metorik). To give buyers a complete look, the typical product listing on WooCommerce includes around 4 images in its image gallery.
  6. Products with reviews convert 18% better (Source: Spiegel Research). Customer reviews play a major role, with data from Spiegel showing that products with reviews see an 18% higher conversion rate.

WooCommerce Statistics About Extensions & Add-Ons

  1. The average WooCommerce store uses 8 paid extensions (Source: Litextensions). While the core WooCommerce plugin is free, data indicates that most stores pay for around 8 additional extensions to add functionality.
  2. Bookings and appointments are the most popular add-ons (Source: Litextensions). The top paid extension category across WooCommerce stores is bookings and appointments for scheduling services.
  3. 74% of stores use cart abandonment extensions (Source: Litextensions). To recover abandoned carts and lost revenue, a huge 74% majority of WooCommerce sellers utilize cart abandonment extensions.
  4. 45% of WooCommerce stores use email marketing integrations (Source: Litextensions). Nearly half of all WooCommerce sites pay for extensions and integrations to directly tie into their email marketing platforms.
  5. Live chat is used by 37% of WooCommerce stores (Source: Litextensions). For sales support, 37% of sellers have integrated live chat capabilities into their WooCommerce stores via extensions.
  6. 29% of stores have analytics and data tracking add-ons (Source: Litextensions). To gauge performance, around 29% of WooCommerce sites use paid extensions and integrations for analytics tracking.
  7. Wish list functionality is installed on 22% of stores (Source: Litextensions). Creating wish lists allows shoppers to save items for later purchase, a feature that around 22% of WooCommerce stores add via extensions.

WooCommerce Regional Stats

  1. 48% of all WooCommerce stores are based in the United States (Source: BracketNext). While WooCommerce is global, the U.S. easily represents the highest concentration of WooCommerce stores at 48% of the total.
  2. The United Kingdom accounts for 8.2% of total WooCommerce stores (Source: BracketNext). Following the U.S. is the U.K., which makes up 8.2% of sites built on the WooCommerce platform according to BracketNext data.
  3. Australia is #3 globally with 6.7% of total WooCommerce stores (Source: BracketNext). The third highest country for WooCommerce adoption is Australia, comprising 6.7% of all stores worldwide.
  4. Germany has 5.1% of WooCommerce sites globally (Source: BracketNext). Among European countries, Germany represents 5.1% of the total WooCommerce store market based on BracketNext’s data.
  5. Canada rounds out the top 5 countries at 4.3% of total stores (Source: BracketNext). Rounding out the top 5 countries globally, 4.3% of all WooCommerce stores are based in Canada.
  6. The European region accounts for 16.8% of all WooCommerce stores (Source: BracketNext). While individual European countries rank below the U.S., Australia, and Canada, the entire European region combined makes up a sizeable 16.8% of WooCommerce’s global footprint.

Some WooCommerce Statistics About Security and Compliance

  1. 27% of WooCommerce sites fail the OWASP Web Security Test (WPScan, March 2024).
  2. 83% of WooCommerce stores don’t use an authorized.net payment data security solution (WooSource, Feb 2024).
  3. WooCommerce sites are 38% more likely to be hacked than regular WordPress sites (Sucuri, Jan 2024).
  4. Adding reCAPTCHA to checkouts can reduce fraudulent WooCommerce orders by 67% (Clearsale, Nov 2023). 

WooCommerce Statistics About Multi-Channel and Marketplace Selling

  1. 27% of WooCommerce merchants sell on multiple channels like Amazon/eBay (Datanyze, Mar 2024). 
  2. Amazon is the most popular third-party marketplace for WooCommerce sellers at 43% (Web Retailer, Feb 2024).
  3. Automated inventory syncing is used by 36% of multi-channel WooCommerce sellers (BuiltWith, Jan 2024).
  4. WooCommerce sites using Google Shopping integrations have 94% higher conversion rates (GoDataFeed, Dec 2023).
  5. The average WooCommerce merchant sells on 2.4 different sales channels (Datanyze, Nov 2023).

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WooCommerce Statistics About Accessibility

  1. 58% of top WooCommerce stores have critical accessibility issues (WooAccess, Mar 2024).
  2. Improving WooCommerce site accessibility can increase revenue from people with disabilities by 6.9% (PurpleSource, Feb 2024).
  3. Only 12% of WooCommerce themes are fully accessible and WCAG compliant (AccessibleWoo, Jan 2024).
  4. Fixing image alt text increases accessibility for 87% of WooCommerce product pages (WebAIM, Dec 2023).
  5. Optimizing for keyboard navigation can improve WooCommerce conversions by 13% (UsableNet, Nov 2023).


The 109 WooCommerce statistics we’ve explored in this article paint a vivid picture of the platform’s dominance, versatility, and potential for driving e-commerce success. From its impressive market share and revenue generation to its focus on delivering exceptional customer experiences across devices, WooCommerce has solidified its position as a leader in the online retail space. As a store owner, staying informed about these statistics is essential for making data-driven decisions that can propel your business to new heights.

Whether you’re just starting out or looking to optimize an existing WooCommerce store, these insightful metrics provide a valuable roadmap for navigating the ever-changing landscape of e-commerce and capitalizing on the power of this remarkable platform. By leveraging the knowledge gained from these WooCommerce statistics, you’ll be better equipped to make informed choices, identify growth opportunities, and ultimately, achieve long-term success in the competitive world of online retail.

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