13 Beauty Bloggers To Follow In 2023

Beauty bloggers and influencers have become an integral part of the beauty industry, offering their followers a wealth of information, tips and tutorials. With the ever-growing interest in beauty and makeup, there are now hundreds of bloggers and influencers to choose from, each offering their own unique perspective on the world of beauty. Whether you’re looking for makeup tutorials, product reviews, or just a dose of beauty inspiration, there’s a blogger out there to meet your needs. In this article, we’ll be highlighting some of the top beauty bloggers to follow in 2023.

With their innovative makeup looks, engaging personalities, and valuable insights into the beauty industry, these bloggers are making a big impact on the world of beauty. They constantly push the boundaries of what is possible. They experiment with new products and techniques, and inspire others to embrace their individuality. Following these bloggers will give you access to a wealth of information and inspiration to help you on your beauty journey.

From makeup tutorials to product reviews, these bloggers offer a wealth of information and resources for anyone looking to up their beauty game. They share their knowledge, experiences and expertise with their followers and provide an inside look into the world of beauty. With their relatable and down-to-earth personalities, these bloggers connect with their followers in a way that feels personal and genuine

beauty products with text beauty bloggers

Beauty Bloggers To Follow

So, if you’re ready to take your beauty game to the next level, be sure to follow these top beauty bloggers in 2023. They’ll keep you up-to-date on all the latest beauty trends, products and techniques. Further they provide a source of inspiration and encouragement along the way.

1. Huda Kattan (@hudabeauty)

huda kattan instagram beauty blogger

Huda Kattan is a renowned beauty influencer, makeup artist and entrepreneur. She is widely considered one of the most influential figures in the beauty industry and has a massive following on social media platforms such as Instagram and YouTube. She is a must follow beauty blogger.

Huda started her career as a makeup artist and quickly gained popularity due to her stunning makeup tutorials and creative looks. She then launched her own line of beauty products, Huda Beauty, which has since become one of the fastest-growing beauty brands in the world. Huda’s products are known for their high quality and innovative formulas and are loved by beauty lovers around the world.

She is known for her relatable and down-to-earth personality and her ability to make even the most complex makeup techniques seem approachable and achievable. In addition to her beauty products, Huda is also known for her entertaining and informative beauty tutorials. Her tutorials cover various topics, from makeup techniques and beauty tips to product reviews and skincare advice.

As of 2023, Huda Kattan has over 52 million followers on Instagram. Huda Kattan got the Digital Innovator of the Year award from Women’s Wear in the premium beauty category in 2016. She also won the Entrepreneurial Gamechanger of the Year award from Glamour Magazine in 2021. In 2017, The Knot voted Huda Beauty’s artificial eyelashes the best in the industry. Kattan was named one of Time’s 25 Most Influential People Online, with J.K. Rowling and Kim Kardashian West.

Huda Kattan’s impact on the beauty industry is undeniable, and her influence continues to grow with each passing year. If you’re interested in beauty, makeup, and skincare, be sure to follow Huda Kattan for all the latest tips, tutorials, and inspiration.

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2. Jackie Aina (@jackieaina)

jackie aina makeup blogger

Jackie Aina is a popular beauty blogger, makeup artist, and activist. With her stunning makeup tutorials and unique beauty approach, Jackie has built a massive following on YouTube and Instagram.

Born in California and raised in the military, Jackie has always had a passion for beauty and makeup. She began her career as a makeup artist and quickly gained recognition for her creative and innovative makeup looks. Her YouTube channel, which features makeup tutorials, product reviews, and beauty discussions, has earned her millions of followers. She is one of the most influential beauty influencers in the world.

In addition to her beauty content, Jackie is also known for her activism and efforts to promote diversity and inclusivity in the beauty industry. She uses her platform to speak out about important social and political issues. Jackie has received a lot of appreciation for her efforts to make the beauty industry more representative of all people.

Jackie’s impact on the beauty industry has been tremendous, and her influence continues to grow with each passing year.

Jackie Aina has over 3.5 million subscribers on YouTube and over 1.8 million followers on Instagram.

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3. Katie Jane Hughes (@katiejanehughes)

katie jane hughes instagram profile

Hughes, who rose from being a celebrity makeup artist to an Instagram phenomenon. She regularly posts stunning examples of her work, which often feature futuristic eyeliner and glossy, dramatic eye shadow. The British beauty blogger offers tips on makeup and skincare for beginners to pros. She has collaborated with brands like Glossier and Weleda.

She has fan following of 850k on Instagram.

4. James Charles (@jamescharles)

james clear good beauty blogger

James Charles is a popular beauty blogger, makeup artist, and YouTuber. He first rose to fame on social media platforms such as Instagram and YouTube, where he gained recognition for his stunning makeup tutorials and creative looks.

James, a New York native, has always had an interest in cosmetics and the art of self-expression. He began posting makeup tutorials on YouTube in 2015. His YouTube channel quickly gained a huge following due to his innovative makeup techniques and unique beauty approach. He has since built a reputation as one of the world’s most talented and creative makeup artists.

James is well-known not only for his cosmetic lessons, but also for his fashion and lifestyle videos, activism, and efforts to increase diversity and acceptance in the beauty business. He has garnered a lot of praise for his efforts to break down gender and beauty stereotypes. James is known for his ability to make beauty accessible and inclusive for everyone.

James Charles has over 23 million subscribers on YouTube, making him one of the most followed beauty influencers on the platform. He also has over 22 million followers on Instagram.

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5. Bretman Rock (@bretmanrock)

bretman rock male beauty blogger

Bretman Rock is a popular beauty influencer and makeup artist known for his bold and daring approach to beauty. Born and raised in the Philippines, Bretman started his beauty journey on social media platforms such as Instagram and YouTube. He became instantly popular because to his impressive makeup tricks and charming demeanour.

Bretman has over 18 million followers on Instagram and over 8.5 million subscribers on youtube, where he continues to share his makeup tutorials, product reviews, and other beauty-related content. He has also worked with some of the biggest names in the beauty industry. These include Fenty Beauty, Morphe, and Anastasia Beverly Hills.

In addition to his beauty content, Bretman is also known for his activism and support of the LGBTQ+ community. He is widely regarded as one of the most entertaining and influential beauty bloggers. His impact on the beauty industry continues to grow with each passing year.

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6. Naomi Giannopoulos (@vegas_nay)

naomi giannopoulos insta beauty blogger

After working as a makeup artist for almost twenty years, Naomi took her talents online and quickly gained a big following on Instagram, with over six million followers. She can do everything from a simple, no-makeup look for a beginner to a full, dramatic look for an event.

7. Desi Perkins (@desiperkins)

desi perkins beauty blogger

Desi Perkins is a famous makeup artist, beauty influencer, and YouTuber who has gained a massive fanbase for her eye-catching beauty lessons. She got her start in the makeup world on YouTube, where her unique and imaginative tutorials immediately won her a large fan base.

Desi has over 4 million followers on Instagram and about 3.2 million subscribers on her YouTube channel, where she continues to share her makeup tutorials, product reviews, and other beauty-related content. She has also worked with some of the biggest names in the beauty industry, including Dior, Lancôme, and Tarte Cosmetics.

In addition to her beauty content, Desi is also known for her fashion and lifestyle posts, as well as her travel vlogs. Throughout the years, she has become more and more influential in the beauty industry. She is consistently hailed as one of the most gifted and inspirational beauty bloggers. Desi Perkins is an excellent beauty blogger to follow in 2023 if you want to learn how to apply makeup, get helpful advice, or simply be entertained and motivated.

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8. Wayne Goss (@gossmakeupartist)

wayne goss instagram profile page

Wayne Goss, also known as gossmakeupartist, is a prominent British makeup artist, beauty influencer, and YouTuber. With a career spanning over two decades in the beauty industry, Wayne has amassed a dedicated following and gained immense respect for his expertise and passion for makeup.

What sets Wayne Goss apart is his unwavering commitment to providing straightforward and practical makeup tips and tutorials. His content focuses on simplifying makeup techniques, making them accessible to everyone, regardless of skill level. Wayne’s tutorials often feature quick and effective tricks that produce stunning results, earning him a reputation as the “makeup artist for non-makeup artists.”

Beyond his approachable tutorials, people also know him for his product recommendations and honest reviews. He values transparency and refuses to promote products he does not genuinely believe in, earning the trust of his audience.

Wayne’s dedication to educating and empowering his viewers has earned him a global fan base of beauty enthusiasts and makeup artists alike. His engaging and personable style makes learning about makeup an enjoyable experience, and his love for the craft shines through in every video.

9. Dulce Candy (@dulcecandy)

dulce candy blogger beauty

Dulce Candy is a well-known makeup artist, beauty blogger, and YouTuber who creates visually appealing and helpful makeup tutorials and other content. Candy, a Mexican native who grew up in the United States. She began her career in the beauty industry on YouTube, where her fresh and original take on cosmetics and fashion won her a large and loyal following.

Having over 1 million followers on Instagram, where she continues to share her makeup tutorials, product reviews, and other beauty-related content. She is also known for her fashion and lifestyle posts, as well as her travel vlogs and home décor tutorials.

In addition to her beauty and lifestyle content, Dulce is also known for her activism and support of various social causes. She uses her platform to raise awareness and advocate for issues such as mental health and immigrant rights. Whether you’re looking for makeup tutorials, lifestyle tips, or just some fun and inspiring content, Dulce Candy is definitely a beauty blogger to follow.

10. Lisa Eldridge (@lisaeldridgemakeup)

lisa eldrige makeup blogger

Lisa Eldridge is a world-famous beauty blogger whose experience in the beauty and lifestyle industries has earned her the respect of prominent figures from the global glamour and lifestyle industries. She is one of the most influential makeup artists in the world. Her work has transformed countless A-list stars and top models into glamour queens for red-carpet events and photo shoots. Harper’s Bazaar, Interview, Antidote, Vogue, and Instyle are just a few of the publications that have featured her work. Lisa’s site has the best eye makeup tutorial and the most invigorating skincare routine you can discover online.

She has around 1.7 million followers on Instagram.

11. Hyram Yarbo (@hyram)

hyram yarbo male beauty blogger

As a social media influencer and organic beauty blogger for millennials, Hyram Yarbo is a key figure in the beauty industry. As a result of his unbiased, natural skincare recommendations, he has quickly gained a sizable fan base. His devoted followers look up to him because of his straightforwardness and authenticity in the organic cosmetics sector. Through his honest advice and humorous videos, Hyram shows you how to improve your appearance and confidence. Since he first made waves in the cosmetics industry, Hyram has been hard at work making his own line of all-natural cosmetics.  He uses all natural, high-quality, and eco-friendly components in his skincare line. His unique range of environmentally friendly cosmetics comes in packaging made from recycled materials that won’t harm the environment or the local community. Products have reasonable price and assured to improve one’s appearance in terms of both skincare and overall attractiveness.

He has over 900K Instagram followers and over 4.5 million subscribers on Youtube.

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12. Michelle Phan (@michellephan)

Michelle Phan Beauty Blogger instagram profile page

Michelle Phan is a trailblazing beauty influencer and entrepreneur who made a significant impact on the beauty industry. Rising to fame through her YouTube channel, Michelle gained a massive following by sharing makeup tutorials, beauty product reviews, and skincare tips.

Her approachable and friendly demeanor, combined with her artistic flair, resonated with millions of viewers, making her one of the first beauty gurus to amass such a dedicated audience on YouTube. Michelle’s creativity, authenticity, and willingness to share her personal experiences endeared her to viewers, creating a strong sense of community.

Beyond her successful career as a beauty influencer, Michelle Phan’s impact extends into the business world. In 2011, she co-founded IPSY, a beauty subscription service that delivers personalized beauty products to subscribers every month. This venture further solidified her status as a trailblazer in the beauty and digital media industries.

13. Caroline Hirons (@carolinehirons)

caroline hirons instagram profile

Author and licenced aesthetician with credentials from the CIBTAC (Confederation of International Beauty Therapy and Cosmetology). Caroline Hirons, has been crowned “queen of skincare” by The Guardian. She is one of the most popular beauty blogger.

While she spent her early years in the United States, Hirons was born in Liverpool. She took after her hardworking parents, who both worked in the department store cosmetics aisles.

In 2010, at the age of 40, she began blogging, and her blog quickly rose to prominence. She was a YouTuber as well; however, she quit the platform in 2021.

In 2020, she published the book Skincare. It won the Non-Fiction Lifestyle Book of the Year 2021 award at the British Book Awards. The book was a Number 1 Sunday Times Bestseller and is the UK’s best-selling skincare book of all time. The updated version, Skincare: The New Edit, came out in November 2021.

Final Thoughts

To sum up, by following these recommended beauty bloggers, you can gain inspiration, learn valuable tips and tricks, and stay informed on the latest beauty products and trends. Start following them today to enhance your beauty routine!

1 comment

  1. Thanks for sharing the list of beauty bloggers. because it help me alot for my daily routine & also i can get good information about new fashion bloggers. and for that time it’s good ffor studies

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