Lifestyle blogs are very popular in recent years and there is no indication that this will change in the near future. New niches are created, which in a short time gain a huge number of fans. If you are wanting to start a Lifestyle blog, you might want to first understand what a lifestyle blog is.
What is a lifestyle blog – definition
A lifestyle blog is defined as digital content representing the author’s everyday life and interests. The word “lifestyle” according to the dictionary literally means “habits, attitudes, moral standards, which together constitute the way of life of a given person or group.” (source: dictionary.com).
These types of blogs are not personal blogs, because they focus more on users (readers). The content is created here for the reader and his expectations. What’s more, lifestyle blogs focus on the author’s personal benefits, not just on telling stories.
In the personal blog, the most important are the emotions and thoughts of the author, who expresses his opinions, writes about his experiences, feelings, reflections. In the personal blog the author himself is the most important, not the reader.
Most of Lifestyle blogs are more like magazines, they have beautiful photos – refined in every detail, attract the attention of people with similar interests in a specific purpose. Their authors recommend services or various products, such as: clothes, cosmetics, interior design products etc.
Here are some examples: a magazine editor who is married, in her mid-30s with a toddler living in Manhattan who writes about “Moms in Manhattan” and presents the best products for her baby. Or a blogger who is a 24-yr old male who travels the world surfing and writes “Under the Waves”. A surfer blog who writes about the struggles of surfing during certain seasons, recommending the best places to stay at the same time.
These are just a few examples of what lifestyle blogging can be.
Lifestyle blog categories (niches)
Many lifestyle bloggers embrace their experience or career origins when they are finding their “niche” to write in, like make-up, fashion, baking, travel, photography, health, fitness, décor, being a stay at home mom – subjects like that. So, first goal for you will be find what you want to write about! And from experience I’ve learned, “stay in your lane” – don’t mix genres of writing.
For example, if you are interested in traveling, photography and you are involved in the wine industry at the same time, you should have two blogs. One for your photography and travel (since those two go hand in hand) and a separate blog just for your work in the wine industry. Those two have very different audiences and because of that you should chose to use host two separate blogs to support the two subjects you write.
Now that can be a lot of work for people, but that is my professional recommendation, if you are wanting to write about different subjects. Now, for example, I can use some lifestyle blogs from one aspect and share them to another blog I am writing, like fashion or cooking. In that instance I can cross post my audiences because they are related to one another. But if you wanting to write about makeup and sports…doesn’t cross relate to a very large audience.
Find what you are passionate about and what you want to write about and then just start writing.
Top lifestyle blogs
If you need some examples to follow, here are the top 15 lifestyle bloggers to follow (random order):
1) Cookin with Mima
Cookin with Mima was founded by Mariam Ezzeddine and grew out of her passion for food. Mima – mother of two wonderful sons, shares her passion with readers, wants to convey to everyone that cooking does not have to be difficult and everyone can do it. On the Cookin with Mima website, Miriam presents simple recipes of delicious dishes that anyone can prepare. You can also find Cookin with Mima on instagram.
Design * Sponge is a blog founded in 2004 by Grace Bonney, today it has around 2 million readers per month. From a personal blog about interiors and DIY design, * Sponge has become a popular magazine about art, culture, focused on the creative community. The goal of Design * Sponge is to make the world of art and design a personal world.
3) Huda Beauty
In 2010, Huda Kattan set up her Huda Beauty blog to share her passion for beauty and make-up. On her blog, Huda shares her beauty tips, tests products, advises on professional makeup. She founded the cosmetic brand Huda Beauty.
4) Fit Men Cook
The Fit Men Cook blog was founded by Kevin Curry in 2012 to share recipes during his diet, build a community around healthy food and, above all, to motivate himself in overcoming the difficulties of weight loss. Kevin focuses on easy, simple recipes that are to be the basis for building new, healthy habits. Fit Men Cook from a small personal blog has become a media empire. Kevin is the author of the cookbook and the FitMenCook app.
5) Kayla Itsines
Recognized by Time magazine as one of the 30 most influential people on the Internet. Founder of the blog: kaylaitsines.com, where she offers training guides, recipes and educates readers about a healthy lifestyle. Kayla is a co-founder of The Bikini Body Training Company.
6) Joanna Goddard
She writes a “Cup of Joe” she has been writing this blog since 2007 as a hobby but it became not only a full-time job inspiring people around the world.
7) Chelsea Korpi
Writer of Inspiration Indulgence a lifestyle blog. She believes in writing about positivity relationship advice and self-development. On this blog you will also find everything from motivation, self help, to dress guides.
8) Akanksha Redhu
She writes an award winning blog about fashion, lifestyle, travel, yoga or medias.
9) Andrew Muler
Writer of Primer Magazine shares content for men who are looking to improve their life and clothing styles.
10) Gwyneth Paltrow
She started to write a blog in 2008 sharing advice about food, beauty, style and how she balances it all while working as an actress. Her blog is named Goop.com
11) Bright Bazaar
Bright Bazaar blog was founded in 2009 by Will Taylor. This is the place where Will blogs about h his love for colorful design, travel and fashion. Bright Bazaar blog is recommended by such recognized publishing houses as Elle Decor, Martha Stewart Living and many others.
12) Shut up and go
Shut Up and Go is a blog founded by a pair of well-known YouTubers: American Damon Dominique and Brazilian Joanna (Jo) Franco. See for yourself that the world has no limits, live as you dreamed, no one will stop you – unless you yourself.
13) Chiara Ferragni
In 2009, Chiara Ferragni founded a fashion blog: The Blonde Salad, which achieved incredible success. Today, Chiara cooperates with the largest brands and has its own shoe line.
14) Love Taza
Love Taza is a parenting blog. Naomi (also known as Taza) on her blog shares her motherhood, parenting and life in New York city since 2007. Initially, the blog was for a handful of friends and family, with time it was on the Forbes list among the top 10 blogs.
Justine Ezarik founded her blog in 2002 (when she was in college) creating video content about Apple products. Today her blog belongs to one of the most popular in the tech industry. In 2017 Forbs distinguished iJustine on the list of the top 10 tech & business influencers.
These are all great examples of very successful lifestyle bloggers. Don’t feel like you need to have over a million followers on Instagram before you start writing your blog, if you have something to say – WRITE IT! Don’t let the lack of people knowing who you are stop you from following your passion. No one got their start easy, it takes time and dedication. If you’re ready to start your own blog, I have some simple tips for you that will help you get started.
The most important thing is that what you are writing about is important to you. I’ve seen more blogs fail because the author wanted to go with the trends of blogs, didn’t speak knowledgeably about what they were writing about and eventually they lost sight of their goals. That is because they didn’t have the passion to follow their dreams.
Do some research – follow a few popular influencers and bloggers in your niche so you can have “guidelines” of topics and such but overall, remember that just because they wrote about it doesn’t mean you can’t too! Everyone has their own perspective and voice about a subject. Follow the advice of Julie Sarinana “Dream, Believe, Achieve”.