“Beauty is not in the face; beauty is a light in the heart.” This quote, by Khalil Gibran, sums up the concept of beauty perfectly. But as much as we’d like to believe that this is how the world judges beauty, it is a far cry from the reality of how we perceive it. Today I’m showcasing the world of Beauty Blogs. And as you will see, beauty is as beauty does.
The beauty we associate with Beauty Blogs is, at first glance, only skin deep. But as with all blogs, there’s always more to them than meets the eye. Beauty blogs cover everything to do with cosmetics, skincare, and hair care.
Beauty blogs are more than just make-up tips and product reviews. They provide an essential service. Beauty bloggers offer helpful information and resources on how to look after your outside so you can feel better on the inside. Like it or not, beauty blogs firmly install the concept that beauty is something you can get through external means, and at a cost.
But trends show that consumers of beauty products are more discerning than ever before. Cosmetics companies that want to catch the millennial and Gen Z market must give back in some way and carry eco-conscious products. Eco-conscious products are cruelty-free, kind on the skin, and kind to the planet.
But there is still a long way to go to get to a place where ALL beauty products are cruelty-free.
What Are Beauty Blogs All About?
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Today’s beauty bloggers care about where their products come from and how they get tested. The cosmetic industry is looking a lot “greener” than it was 20 years ago, so there’s an enormous emphasis on natural ingredients and cruelty-free products. Vegan cosmetics are becoming more popular too.
In fact, the best beauty blogs are those that approach beauty holistically, with an “as within, so without” attitude.
Beauty blogs also feature health, wellness, fitness, and nutrition. But the main attraction is, of course, the makeup tutorials and advice that beauty bloggers share with their target audience. The most visited beauty blogs are very much like lifestyle blogs. They cover a wide range of topics.
List of Beauty Blog topics
- Natural Beauty
Just like fashion blogs, lifestyle blogs, and health blogs, beauty blogs are a dime a dozen. So I narrowed down my selection. I’ve chosen excellent, authentic beauty blogs. Some of them promote cruelty-free products and have an ethical outlook towards the products they decide to sell through various affiliate programs.
Let’s get started!
10 Top Beauty Blogs for 2020
1. Living Pretty Naturally (livingprettynaturally.com)
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Kate’s beauty blog is a breath of fresh air. She loves yoga, whole foods, and natural beauty. Her beauty blog is a joy to behold! Cos it’s so well laid-out. It’s clean and structured. If you’re looking for well-researched blog posts, informative product reviews, and an impressive selection of beauty products to choose from, give Kate’s blog a visit.
Kate sells Doterra products as an affiliate. So there’s a section that tells you everything you need to know about these products and the company. Her blog has the following sections:
- Natural Beauty
- Food and Nutrition
- Wellness and Yoga
- Ingredients to be avoided
In the “Natural Beauty “ section you’ll find drop-down menus for:
Under each of these topics is a list of categories. For example, under skincare, you’ll find lips, cleansers, toners, moisturizers, tools, etc. Whatever you click on takes you to the blog posts specific to that topic. It’s so convenient and organized! And it’s the same for each section.
Another example is “Wellness and Yoga.” Here you can find sub-categories like Travel Naturally, For Him, For Baby, Life and Style, Yoga and Fitness, and Healthy Home.
To encourage new subscriptions she offers her “Natural Beauty Products from Your Own Kitchen” guide. It’s got face mask recipes, beauty hacks, and other cool tips and tricks, like how to whiten teeth naturally.
2. Ethical Elephant (ethicalelephant.com)
“Guide to Living Your Best Cruelty-Free and Vegan Life”
Ethical Elephant was started in 2015, by Vicky. Emphasis is on giving readers vegan and ethical options when choosing beauty products. The blog shares ideas for a whole range of problems. On a shoestring budget? Have a problem skin? Looking for vegan, cruelty-free products, and guides? You’ll find it all on Vicky’s blog.
The blog has these sections:
- Directory List of Cruelty-Free Brands
- Learn more – Resources
- Cruelty-Free Shopping Guides
- Guide to Vegan Fashion
- Discount Coupons
The “Discount Coupons” section is a shopping fest personified! Great deals and savings.
She uses her discounts, deals, and savings as a subscription hook. By subscribing, you get monthly updates and specials sent to your inbox.
3. bareMinerals (bareminerals.com)
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bareMinerals is a company that has been producing clean beauty products since its launch in 1995. The site is very user-friendly, and it’s set-up to help you to either browse their products or find a specific product. All their products are cruelty-free, and the synthetic ingredients that get used alongside the natural minerals are all clean.
Clean ingredients are things that can be natural or synthetic; they get produced in an eco-conscious way. And the actual components are not harmful to the skin or the environment. And, of course, they have not been tested on animals. Their best-selling product is a loose powder blush made from only five mineral ingredients!
The “How To” section also goes to the blog. You’ll also find a wealth of video tutorials.
To get to the blog, you must click on “Our Purpose” and then go to “The Good Edit Blog”. You’ll find titles like:
- How we’ve kept 44,000 pounds of packaging out of landfill.
- Decoding your skin barrier.
- Zinc Oxide: A guardian against the sun damage.
- Surprising ways to boost your immunity inside and out.
They have four famous global ambassadors who are beautiful on the inside and the outside. They are Hailey Baldwin, Nicky DeRoets, Letitia Wright, and Rosie Huntington-Whitely.
bareMinerals donate 1% of purchases to the Empowering of women and girls. They also have a Loyalty Program and a recycling initiative. Joining gives you perks and discounts, and when you return empty containers, you get rewarded with points to unlock more discounts.
4. The Detox Market
Blog.thedetoxmarket.com was founded by Romain Gaillard, in 2010. A friend, diagnosed with breast cancer, turned him on to the harmful ingredients in personal care products.
His Vision is to be “A welcoming, safe haven from an underregulated beauty industry – A platform for people to have fun, ask questions, and connect with an incredible new generation of makers.”
Besides the online store, they have flagship stores in the States and Canada (Toronto). They offer a subscription deal that will see you getting a box of goodies, hand-selected by the team at The Detox Box. You get to choose a monthly subscription, a 3-month subscription, or a 6-month one.
Their Detox Your life blog is exceptional. It has an impressive collection of well-written and researched articles. To find their blog (from their online shop), you need to go to the bottom of the site, and under “About Us,” you’ll find “Our Blog.” This takes you to blog.thedetoxmarket.com. The blog is called Detox Your Life. The sections on the blog cover:
5. Skincare Ox (skincareox.com)
I love this detailed, educational review blog. This entire blog is dedicated to reviewing products that are organic and natural. The team behind Skincare Ox dedicate themselves to finding, researching, and reviewing products that tick all their boxes. They test the products for two weeks before writing up the review.
Moreover, they spend hours researching products to ensure they are of good quality. And after that, they review every aspect, from the packaging to the way it feels on your skin. All the products need to be natural, free from banned substances, and organic.
With so many skincare and beauty products on the market, it can be a daunting task, finding new products to try out. Skincare Ox is definitely a go-to blog for women that love buying make-up and skincare products regularly.
Their Organic Product guides are in 10 categories:
- Face Products
- Bath and Body
- Acne Products
- Masks and Peels
- Men’s Skincare
- Baby and Mama
- Specialty and Misc
- Skincare Tools
Skincare Ox has a separate section full of quizzes you can take. It’s a fun and interactive way to find out more about what products suit your skin type. And you end up learning about harmful ingredients, and what to avoid when choosing beauty products.
6. Jacq’s (shopjacqs.com)
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Barbara Jacques and her partner founded Jacq’s in response to adversity. Barbara got diagnosed with an ovarian tumor at the same time that she fell pregnant with their daughter. This was the inspiration that got them experimenting with non-toxic solutions to traditional beauty products that she had been using. The result is what we see today.
At Jacq’s, they believe in “Following nature’s lead. Trusting in the wisdom of precious ingredients and the efficacy of simple formulas. Taking cues from the diversity of the botanical world.”
Jacq’s website has a blog called On The Glow, with blog posts like:
- Let’s discuss skin types.
- What makes a product vegan?
- Let’s talk probiotics in skincare.
- Ingredient Spotlight: Coconut
- Ingredient Spotlight: Jackfruit
7. The Beauty Deep Life (thebeautydeeplife.com)
Courtney S. is a makeup artist, hairstylist, and skincare specialist. The products that get sold through affiliate links are not organic. And there’s no indication of whether they are cruelty-free. But her blog is loaded with valuable makeup, hair, and skincare advice.
Her blog has all the beauty tips and makeup hacks that come from her experience working on Hollywood sets. She goes into easy-to-follow details on how to apply makeup, from eyeshadow to foundation to blusher to lipstick. You’ll find blog posts that cover beauty, wellness, and lifestyle.
Here’s a list of 6 blog post titles on Courtney’s blog:
- 7 ways to relieve stress and anxiety now
- How to have a DIY self-care spa day at home: A Complete Guide
- The 7 most miraculous conditioners for dry hair repair
- Best eye shadow palettes for brown eyes
- Eyeliners for blue eyes: 15 must-haves
- How to clean makeup brushes
To encourage subscriptions, she has a Makeup Guide for Beginners. It comes with a list of everything you need to “make up” your makeup kit. She also offers a free DIY Hair Mask Guide for dry and damaged hair.
8. EWG Skin Deep Cosmetics Database (ewg.org)
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EWG stands for the Environmental Working Group. The EWG blog is every women’s bible when it comes to exploring and researching the ingredients in beauty products. It is an excellent resource for beauty bloggers.
This is possibly the web’s best online database of products and what’s in them. If you have a cupboard of products that you are not sure of, you just type in the ingredient you want to find out about. All the blog posts featuring that ingredient will come up.
The section titled EWG Verified will take you to the site’s database. Here you can type in an ingredient, product, or brand. If you type in a single component, you’ll get a list of products that contain that ingredient. The scoring system is from 1-10.
This is the goldmine of beauty blogs. It gets 10/10 for content and 10/10 for accurate, trustworthy info on 1000s of products.
9. The Beauty Bybel (carlibybel.com)
Carli Bybel is one of the most “influential” influencers when it comes to online makeup and beauty tips. Carli has 6.18 million subscribers on YouTube and over 4 million followers on Instagram. And it’s not for nothing, this girl has some great skill with makeup!
Her fans love her because she lives with an open heart, sharing bits of her family life and herself openly and honestly across all her platforms. She’s is aware that her fame comes with responsibility, so she watches what she says and does, knowing she has hordes of young, impressionable fans.
Her YouTube channel is Carli Bybel, and you can find her on Instagram @carlibel.
10. Hello Glow (helloglow.co)
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HelloGlow.co was founded by a lady called Stephanie. The focus is on DIY beauty tips and recipes. Today the blog has an entire team of editors and writers. The articles get reviewed by qualified health and wellness practitioners.
The blog has 4 main categories:
Under beauty, you’ll find subsections:
- Hair Care
- Bath Recipes
- Scrub Recipes
- Soap Recipes
- Dermatologist Reviewed
In the “Aromatherapy” section, you’ll find guides on essential oils, diffusers and blends, and candles.
In “Recipes” you get kitchen tips, a recipe index, posts on nutrition, and beauty foods. Last but not least, is the “Living” category is DIY, cleaning, movement, and self-care.
This is a one-stop-blog for everyone that loves concocting their own products using natural, non-toxic ingredients.
Here’s a list of 5 blog post titles you’ll find here:
- 7 Skin benefits of flax seeds – Plus how to use them inside and out
- Keep your skin glowing with 11 essential beauty supplements
- 8 reasons to add baking soda to your next bath
- 9 Aromatherapy blends for DIY bath salts
- Beat summer hair woes with these 7 DIY hair masks.
I hope you enjoyed my 10 Best Beauty Blogs of 2020. I’m going to end off with another beauty inspired quote. This time from Audrey Hepburn, famous actress and a great beauty.
“The beauty of a woman is not in a facial mode but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives the passion that she shows. The beauty of a woman grows with the passing years”.
– Audrey Hepburn –